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| Library Databases |
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| Search the Library Catalogue |
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BUSINESS & MARKET RESEARCH SUBJECT RESOURCES
The Business & Market Research Subject Resources provides a wealth of marketing information from advertising, consumer behavior, industry and company links and profiles, statistical information, and more. The Business & Market Research collection an be found at both library locations in Burnaby and at the Renfrew campus downtown. Search the Voyager Library Catalogue to see what resources are available.
See also Resource Guides for:
- EVALUATING INFORMATION - Books, Web, & Journals
- RESEARCH, WRITING & COPYRIGHT - including how to do business research, business writing
| BUSINESS & MARKET RESEARCH BOOKS |
The Art Institute of Vancouver Library uses Library of Congress classification call numbers. Market Research books are found at both the Burnaby and Renfrew Libraries and are generally found in the call number range as follows:
HD |
Business planning; Leadership; Management; Organization; Small business; Strategic planning |
HF |
Accounting, Business communication; Customer services; Personnel management. |
| WEBSITES |
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| LIBRARY DATABASES |
The Art Institute of Vancouver Library is proud to offer a collection of excellent databases and online resources that instructors and students in need of marketing resources can use. These resources are available for you to use at any of The Art Institute of Vancouver campuses or remotely from home for your study, research, work, and leisure needs.
**Please note that you must obtain the necessary Access USER IDs & Passwords from the library to use these resources. Please drop by at any Art Institute of Vancouver Library location, call, or email the library staff to obtain the necessary information.**
- H. W. WilsonWeb Omnifile Full Text Select
Quick Tips Search Guide (PDF) Full User Guide Tutorial (PDF)
Periodical database that provides full-text articles with their accompanying indexing and abstracts on topics in the arts, applied and pure sciences, social science, education, humanities, legal and business fields. Contains full text of articles from over 2500 publications, some back to 1982.
- Oxford Reference Online
Contains about 100+ dictionary, language reference, and subject reference works and an expanding range of key titles from the acclaimed Oxford Companions Series, plus the Oxford Dictionary of Quotations. Includes subject coverage from art & architecture to language & literature to science. See: Economics & Business
- Proquest Bigchalk Electric Library
ELibrary offers a broad range of full-text and multimedia content, including a digital archive of information sources of more than 2700 full-text periodicals, international newswires, classic books, maps, photographs, and major literary, art, and reference titles.
- Proquest “Big Bundle"
Proquest Quick Reference Guide (PDF)
One stop access to THOUSANDS of periodical magazine, newspaper, trade and scholarly publications including Proquest Research Library; ABI Complete which covers business, economics, product and competitive info, corporate and management techniques and strategies; National Newspapers 27 which provides articles from major regional dailies; and Proquest Psychology which encompasses a range of topics from over 500 leading psychology publications
| MEDIA COLLECTIONS (DVDs, Sound Effects, Stock Footage, etc.) |
- RECOMMENDED DVDS
- Canada's Brands: Can they Compete? - instructor use only
- History of Costume - instructor use only
- Making it Big: Fashion design for plus sizes - instructor use only
- The Merchants of Cool - instructor use only
- The Persuaders - instructor use only
- Runway to Retail: Business Trends in Fashion - Instructor use only
- The Selling Game - instructor use only
Do you know of any other resources to add? Having trouble finding the information that you need? Need the user access codes for these databases? Please contact the Library for help, or if you have any comments or resource suggestions.