Inspiring Knowledge
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BUSINESS & MARKET RESEARCH RESOURCES
The Business & Market Research Resource pageprovides a wealth of marketing information from advertising, consumer behavior, industry and company links and profiles, statistical information, and more. Search the Voyager Library Catalogue to see what resources are available.
See also Program Resources for:
- EVALUATING INFORMATION - Books, Web, & Journals
- RESEARCH, WRITING & COPYRIGHT - including how to do business research, business writing
| BUSINESS & MARKET RESEARCH BOOKS |
The Art Institute of Vancouver Library uses Library of Congress classification call numbers. Market Research books are found in the call number range as follows:
HD |
Business planning; Leadership; Management; Organization; Small business; Strategic planning |
HF |
Accounting, Business communication; Customer services; Personnel management. |
| WEBSITES |
Marketing & Advertising Reference & Portals
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Business Plan Resources
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| Consumer Information, Statistics & Demographics | |
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Vancouver/BC Civic & Economic Information
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Industry Sources & Company Information
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Annual Reports
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Business & Start Up Support and Services
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Associations & Organizations |
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Economic Conditions |
Business Biographies
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| LIBRARY ONLINE RESOURCES (Subscription Databases) |
The Art Institute of Vancouver Library is proud to offer a collection of excellent online database resources that instructors and students in need of marketing resources can use. These resources are available for you to use at any of The Art Institute of Vancouver campuses or remotely from home for your study, research, work, and leisure needs.
**Please note that you must obtain the necessary Access USER IDs & Passwords from the library to use these resources. Please drop by at any Art Institute of Vancouver Library location, call, or email the library staff to obtain the necessary information.**
- Hoover's Company Profiles
Hoovers delivers in depth industry analyses, information on a company locations, summary financials, top competitors, top officers and more, containing information on more than 40,000 public and non-public companies and 225,000 key executives .
- H. W. WilsonWeb Omnifile Full Text Select
Periodical database that provides full-text articles with their accompanying indexing and abstracts on topics in the arts, applied and pure sciences, social science, education, humanities, legal and business fields. Contains full text of articles from over 2500 publications, some back to 1982.
- Market Research Academic
Your primary research source to balanced quantitative and qualitative expert analysis of the markert including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share.
- Mergent Online
Access information on company financials, annual reports, descriptions, history, property, subsidiaries officers and directors, with additional access to risk ratings, credit information and recommendations.
- Proquest Bigchalk Electric Library
ELibrary offers a broad range of full-text and multimedia content, including a digital archive of information sources of more than 2700 full-text periodicals, international newswires, classic books, maps, photographs, and major literary, art, and reference titles.
- Proquest “Big Bundle"
Proquest Guide (PDF)
One stop access to THOUSANDS of periodical magazine, newspaper, trade and scholarly publications including Proquest Research Library; ABI Complete which covers business, economics, product and competitive info, corporate and management techniques and strategies; National Newspapers 27 which provides articles from major regional dailies; and Proquest Psychology which encompasses a range of topics from over 500 leading psychology publications
- Style Sight
With numerous trendboards, over 4 million images on interiors and women's, men's, and children's fashion; concise forecasting and reporting, Style Sight has everything you need to assess current trends and to collaborate and analyze trend forecasts and reports for effective results during the design cycle. To create your own student or faculty user account, you must do so on campus by clicking HERE.
- WWD.com (Women's Wear Daily)
WWD is the leading authority for news and trends in the worlds of fashion, beauty and retail, featuring daily headlines and breaking news from all Women's Wear Daily publications..
Do you know of any other resources to add? Having trouble finding the information that you need? Need the user access codes for these databases? Please contact the Library for help, or if you have any comments or resource suggestions.